I'm Holding Out For A Tetris Movie

Universal has won a four-studio bidding war to pick up the film rights to the classic Atari video game "Asteroids." Matthew Lopez will write the script for the feature adaptation, which will be produced by Lorenzo di Bonaventura.
- "Asteroids lands at Universal", Hollywood Reporter

Note that it's not just one studio that thought Asteroids was a good game to make a movie out of - no, there was apparently a bidding war over it, this being such a brilliant idea.

Do you really need the Asteroids brand name to sell your guy in a spaceship shooting asteroids movie? It just seems to me that people who are going to see an asteroid themed movie are probably going to go see it anyway, even if it's a generic asteroid movie and doesn't use Asteroids' gripping storyline and memorable characters...